The biggest SEO mistake…
If you are new to online marketing, you may have come across url canonicalization. This seems to be very confusing to many new and even some seasoned marketers. So let me help explain what it is and how it can affect you, in as simple a way as possible.
A few years back, most of the major search engines companies started to use url canonicalization to help them decide the proper link structure for your site. So small sites built around a coin purse, and large heavy traffic sites were all affected.
Below you will see a few of the most common ways webmasters link to their sites:
www.yoursite.com
yoursite.com
yoursite.com/index.html
If you are guilty of using all three urls to link to your site, it’s ok. While this practice can hurt your SEO rankings, it can be fixed quite easily.
As an example, if you just created a newkoi pond site, and you wanted to advertise it using the proper SEO linking methods, what would you do? It really is quite simple. Choose one url structure and stick with it every time you create a link to your site. That’s it!
As you can see, it really isn’t that difficult to keep your rankings from folding like a futon bed, if you follow the proper methods.
