Sales Letter Tips
Small changes do make a big difference. In life and in business. Such as a toy guitar giving to a young child could influence his career? Small changes to your sales letter can do the exact same thing.
However, this doesn’t mean that you ever stop testing. Many times these tests can multiply your profits to heights you never imagined, all without any extra advertising or an increase in sales page visitors.
Every sales letter is unique in the message it seeks to get across to the reader. However, your fashion tip blog dedicated to the straightening iron or discontinued perfume, may not convert in the same way as a blog dedicated to investments. Of course, there are three universal rules that work for every sales letter.
Use white backgrounds
I have tried colored backgrounds and ones filled with fancy graphics on all of my sales pages, but a plain old white background has always out pulled those backgrounds by a wide margin.
Always use a credit card graphic with your order buttons
This is a psychological trigger that compels people to buy. It also makes your order button easy to find and tends to set your customers apprehensions about buying from you at ease.
Use “investment” instead of “buy”
This is another psychological trigger. Don’t tell your prospects they are buying a product from you. Instill in them the confidence that they are making an investment in themselves when they own your product.
A simple way to use this is: “Buy it today for only $79.99!” to “Your investment today is $79.99!”
Do you now see the power in this? You are using one word that people associate with a negative emotion (buy), to one that has a positive emotion (investment).
Using these changes in your sales letters is a great way to increase your conversions and ultimately, your profits.
